Lopez is then standing with a microphone stand in a white room on podiums with three male back-up dancers in suits lined behind her. In the video, Lopez starts off by dancing in a spotlight wearing a hat, flipping between close-ups of her face and of her sitting on top of a giant silver disco ball. Lopez was pregnant when the video was filmed. It was premiered Decemon MTV Europe and MTV Turkey.
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The video was shot on Novemand directed by Melina Matsoukas. "Hold It Don't Drop It" debuted at number 22 on the Billboard Hot Dance Club Play chart on the week of September 22, 2007, as the "Hot Shot Debut". Later, Slant Magazine named "Hold It Don't Drop It" the thirty-fifth best song of 2007, praising "a surprisingly agile vocal performance from La Lopez, making it the singer's best single in years". Slant Magazine's Eric Henderson said, "the song thrashes your body mercilessly the first time, tickles your ears the second time, and compels you to track down that old "It Only Takes a Minute" vinyl by the third or fourth." Mike Joseph of PopMatters noted that the song included "sizable chunks" from "It Only Takes a Minute". Nick Levine of Digital Spy awarded the song four out of five stars, calling the song one of "the most lusty, persuasive vocals of her career" as well as noting its effect to be "bold, brash and sassy". "Hold It Don't Drop It" received generally positive reviews from critics. It was written by Kevin Risto, Waynne Nugent, Jennifer Lopez, Allen Phillip Lees, Tawanna Dabney, Janet Sewell, Cynthia Lissette and it samples the bassline from Tavares' 1975 hit " It Only Takes a Minute" written by Dennis Lambert and Brian Potter. "Hold It Don't Drop It" is a disco song with a running length of three minutes and fifty-five seconds (3:55). It was sent to contemporary hit radio in Russia on October 26, 2007. "Do It Well" was ultimately released as the sole lead single from the album and "Hold It Don't Drop It" was chosen to be released as the second single in select countries. On August 7, it was revealed that "Hold It Don't Drop It" would be released alongside " Do It Well" as a double single. Two days later, it was announced that the single would be released on October 1 in the United Kingdom. It was also confirmed that she would perform the song live on Fashion Rocks on September 7.
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On July 28, 2007, it was announced that "Hold It Don't Drop It" would be released as the lead single from her then-upcoming sixth studio album, Brave (2007).